Steve Arrington's Marketing Plan

How does Steve sell so many houses?

Photo by Photography G

One of the most important components to getting your house sold is a solid and proven marketing plan. An experienced Realtor® can make the marketing of your home seem effortless. In reality, it is the result of understanding what works and what doesn't in today's real estate market, and the ability to communicate this to you effectively.

The Passive Marketing Approach vs. the Active Marketing Approach:

Steve understands that there are two ways to market your home. One is the passive marketing approach, which includes:

1. Input your listing into the Multiple Listing Service (MLS) system.
2. Put a sign in your yard.
3. Put up a lockbox.
4. Wait for buyers to come to you.

In order to get a favorable result in today's competitive real estate market, sellers need a solid marketing plan that is predictable, duplicatable, and goes beyond the standard marketing concepts. Steve believes in the active marketing approach, and has been developing it since 1984.

Steve 's Proven Marketing Plan Includes:

1. Price it Right! In order to price your home right, Steve will complete a detailed comparative market analysis for your home, separating fantasy from reality, and will give you a brief tutorial on the real estate market. He will also offer you a suggested price for your home on the spot.
2. Steve will enter your property into the appropriate MLS systems (Multiple Listing Service).
3. He will always use a sign and lockbox.
4. Your home will be part of the RE/MAX Office Tour .
5. Steve will search his expansive matchmaker database for potential buyers.
6. Steve prospects 3-5 hours daily to find a buyer for your home!
7. Steve applies the 20/80 Principal for maximum exposure of your home.
8. Steve has a full-time staff dedicated to selling your home while ensuring your complete satisfaction.
9. Steve advertises your home , when appropriate, in the following ways: Internet, newspaper & magazine publications, Realtor notification, direct mailings.
10. Steve maintains weekly contact with sellers to ensure all questions and concerns are addressed immediately.

For a full presentation of Steve 's marketing plan and how he can sell your home, and sell it fast, call for a private meeting today. Steve can always be reached by email at steve@stevearrington.com . You can also call Steve directly at 303-651-3880.

Steve Arrington 1991	Steve Arrington 2004